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1. The
establishement of formal and legal bylaws
2. Successfully
wrote 2 Specialty Crop Marketing Grant Applications and was awarded
over $147,000 to marketing the Arizona wine industry.
3. Created
and executed a highly successful marketing campaign. Results of
the campaign are as followed:
A 98% increase in vineyard
wine sales for same period as 2001.
A 50% increase in vineyard
tourism for same period as 2001.
Development
of a new Arizona Wines logo for easy recognition on wines made in
the state.
Development
and launch of a new Arizona Wines promotional website: www.arizonawines.com
Launched
in September 2002, Arizonawines.com receives over of 1,000 new visitors
per month form across the globe.
The
first "Arizona Wines Weekend Getaway Contest" has created
a database of over 600 consumers interested in visiting vineyards/wineries
and purchasing.
The "Arizona Wines
Weekend Getaway Contest" has created a viable partnership with
an Arizona B & B and other area attractions.Our B & B partner
has SOLD OUT OF ALL ITS ROOMS as a result of our efforts.
Arizona Wine events
have attracted over 20,000 consumers.
Created an organic
database of over 1,000 consumers interested in our wines.
The Arizona Wines TV
commercial has been nominated for a "People Choice ADDY Award".
Arizona
Wines received national attention as a sponsor of NPR's Diane Rehm
book tour event.
Arizona
Wines sponsor "Rich Dad Poor Dad" Author's book signing
event at Boarder Books and Music in Phoenix.
Arizona Wines are subject
of two TV interviews and over 10 newspaper and magazine articles.
A new AWGA website has
been designed, created and launched: www.arizonawine.org
4. The
AWGA has successfully lobbied to have the loan language be revised
to regard the $200,000 Department of Commerce loan as a grant with
no repayment
5. In
December 2002, AWGA officers held a strategic planning session to
create goals and plans to further Arizona's wine industry.
These goals are:
To double the size
of the Arizona Wine industry by 2008 to 32 vineyards/wineries
To create a location
where all information and resources on starting a vineyard or winery
can be made readily available for distribution and promotion
To obtain the support
of local, state and the federal government in growing the Arizona
wine industry.
6. The
Arizona Office of Tourism will include arizonawine.org and
arizonawines.com
in all their outgoing materials and media.
7. Arizona's
wines have gained the attention and admiration of not only our local
market but also the wine world. The demand for our high quality
wines is ever increasing, even with the current surplus of wines
in the marketplace. The growth of the Arizona wine industry is moving
forward. There are currently several new vineyards being planted
in the state, from the Cottonwood area to Sedona and new and expanded
plantings in the Sonoita.
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