Step 1:The Wine Business
Project Managing Specialist, Farmer, Manufacturing Expert, Entertainer, Engineer, Plant Scientist, Meteorologist, Artist, Chemist, Marketing Guru, Ruthless Perfectionist, Athlete, Plumber, Carpenter and eternal optimist are just a few the required skills to become successful in wine business. However, this business is as rewarding as it is challenging. Many enter in with a quixotic notion that making wine would be fun, and it is for those who love hard work. These people experience the evolution of a farm the creation of a Brand and a product all nurtured in its own self-contained world. If you have ever considering starting a vineyard or winery, Arizona is arguably one of the best places in the world to conduct such a venture, considering these factors:
- The cost of land and labor in Arizona is inexpensive relative to other grape growing regions around the world.
- Arizona has outstanding year round weather, numerous microclimates and soils perfect for growing wine grapes.
- Wine grapes require hot days, cool night and very little water per acre.
- The current number of Arizona vineyards and wineries are sufficient to attract consumer interest, but few enough so that each one draws attention.
- Arizona vineyards are producing world-class wines.
- There are currently profitable vineyards/wineries operating in Arizona.
- Arizona is an agricultural state with farms able to quickly convert from existing crops to wine grapes.
- There are a number of Arizona vineyards, wineries and wine experts available to assist new ventures.
- Arizona is a growing marketplace who's population grew 40% in the last decade to over 5 million, there are also over 19 million tourist traveling to the state each year visiting destination just minutes away from our vineyards and wineries.
- Each year the AWGA and the State spend tens of thousands of dollars to advertise, market and promote all Arizona vineyards/wineries and wines.
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