STEP 1: The Wine Business

Project Managing Specialist, Farmer, Manufacturing Expert, Entertainer, Engineer, Plant Scientist, Meteorologist, Artist, Chemist, Marketing Guru, Ruthless Perfectionist, Athlete, Plumber, Carpenter and eternal optimist are just a few the required skills to become successful in wine business. However, this business is as rewarding as it is challenging. Many enter in with a quixotic notion that making wine would be fun, and it is for those who love hard work. These people experience the evolution of a farm the creation of a Brand and a product all nurtured in its own self-contained world. If you have ever considering starting a vineyard or winery, Arizona is arguably one of the best places in the world to conduct such a venture, considering these factors:

• The cost of land and labor in Arizona is inexpensive relative to other grape growing regions around the world.

• Arizona has outstanding year round weather, numerous microclimates and soils perfect for growing wine grapes.

• Wine grapes require hot days, cool night and very little water per acre.

• The current number of Arizona vineyards and wineries are sufficient to attract consumer interest, but few enough so that each one draws attention.

• Arizona vineyards are producing world-class wines.

• There are currently profitable vineyards/wineries operating in Arizona.

• Arizona is an agricultural state with farms able to quickly convert from existing crops to wine grapes.

• There are a number of Arizona vineyards, wineries and wine experts available to assist new ventures.

• Arizona is a growing marketplace who's population grew 40% in the last decade to over 5 million, there are also over 19 million tourist traveling to the state each year visiting destination just minutes away from our vineyards and wineries.

•Each year the AWGA and the State spend tens of thousands of dollars to advertise, market and promote all Arizona vineyards/wineries and wines.